We did some test campaigns for OK Tire, which were successful.

Then we did Flyer Campaigns for each of their 80 OK Tire Dealers, with great success. Each year we'd do a major campaign for all their dealers. Probably 500 separate campaigns in total.

Because the Tire Business is highly competitive, we cannot share specific details of our campaigns. But a reasonable person could conclude that we'd done each of their dealers an average of 5 times per dealer, for 80 dealers, for 5 years in a row, it must be working well.

As well, the consensus amongst Dealers is that the Flyer was the best advertising they ever did. See also the many campaigns done for Esso Service Stations, in which.our DM campaign brought in sales increases of 46%, 45% and 46% sales increases. The dealers reported on their monthly reports that we were given, quotes like "This is the first time that Head Office finally found something that really works", referring to our Flyer Program.

See also the campaigns done for Sears Automotive, including a huge testimonial - "Of the test item, Sears usually sold 57, but our Direct Marketing Program sold 1200. We ran out of product and rain checks and got mad at you because it worked so well, and we were exhausted in dealing with all those people. You know, that's twenty (20) times what we normally do for a similar-cost campaign. It was excellent!"

This campaign can be done at low cost, starting about $5000.

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