Kellys Stereo Marts

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Success Secret Formula now revealed: 

Case Study #68:  "Secret Success Formula", wins Top Award for London Drugs

Retail Client:  Kellys Stereo Marts, Consumer Electronics in Vancouver, BC  Canada (65 Store Chain - cross Canada)

 

This Case Study shows the power of Direct Mail to 
bullet increase store traffic to gain record sales and 
bullet increase sales from existing customers
 

London Drugs ranks at top in Drug Stores Sales

London Drugs is a Vancouver-based company with stores everywhere. In the Annual Association Convention for Drug Stores, London Drugs ranks highest in sales-per-square-foot, by quite a large margin over the best US-based Drug & Non-Food Stores. In fact, the best US Drug companies, like Longs Drugs, barely manage $200 per square foot, while London Drugs manages $400 per square foot. This is public information, revealed at the Annual Drug & Non-Foods Convention.

It is quite an honor to outsell the best of the US Drug Chains

Apparently this happens every year - London Drugs is first amongst Drug Store and Non-foods Sales. Although the US Competitors of London Drugs visit London Drugs regularly, they have not been able to match even half of what London Drugs sells. It's not a freak occurrence, London Drugs simply dominates the sales charts.

How did London Drugs do it?

We were told this technique by a former Executive at London Drugs. He explained it to us very simply and concisely. And he gave us permission to re-tell the story. Our Company then took this idea and built it into a $100 Million Dollar Marketing Success. Our first test was with Kellys Stereo Marts - Canada's largest chain of Consumer Electronics stores, at that time..

Kellys Stereo Marts grew 30% using the Success Formula originated by London Drugs

Kellys Stereo Mart had always grown at a steady rate of 11% a year. Using London Drugs technique, modified to suit this industry, we grew Kellys sales by a full 30%. The next year sales grew another 30%. Gradually the technique was refined, as Kellys had a large marketing budget. Kellys grew 30% a third year - growing from $30 Million in Sales up to $65 Million in Sales during that same 3-year period.

Then we started to keep this idea secret and share it only with our customers. By this time, the Secret Success Formula no longer resembled the original London Drugs formula, but we still call this program the London Drugs Formula in homage to the brilliant marketer who invented or discovered this Formula for the first time. To clarify - London Drugs not authorize or approve this "Secret Success Formula". It's where the idea came from.

      

   

Would you like to know more about the Secret Success Formula for increasing your sales by 30% in the next 30 to 45 days? 

Phone Doug White at 604-564-2455. 

 

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